TenterdenLocal Guide
Tenterden Local Guide

Tenterden's Chapel Down reports 19% rise in sales as US expansion drives growth

29 July 2026

Tenterden's Chapel Down reports 19% rise in sales as US expansion drives growthIllustrative image

Chapel Down, the renowned winemaker located in Tenterden, has experienced a notable increase in net sales revenue, reporting a 19% rise to £9.4 million in the first half of 2026. This performance marks a significant improvement compared to the £7.9 million recorded during the same period in 2025. The local winery, which plays a pivotal role in Tenterden's vibrant community and economy, has successfully capitalised on both domestic and international markets.

The growth in sales is attributed to a strong performance in off-trade sales, which encompasses sales through supermarkets and off-licences, rising by 18% to £4.4 million. Additionally, on-trade sales, which involve sales through bars and restaurants, have also seen a healthy increase, reaching £1.5 million. This upward trend reflects the growing popularity of Chapel Down wines among consumers, both locally and further afield.

A key driver of this expansion has been Chapel Down's partnership with Jackson Family Wines in the United States. This collaboration has allowed the winery to tap into international markets, leading to a remarkable 66% increase in international sales revenue, which now stands at £0.8 million. Chapel Down's wines are now available across 31 states in the US and in 19 international markets, showcasing the brand's ability to reach a wider audience and enhance its reputation on the global stage.

Chapel Down's success is not only beneficial for the company but also contributes to the local economy of Tenterden, a town celebrated for its rich history and picturesque high street. The increase in sales can lead to potential job creation and further investment in the region, benefiting local suppliers and businesses. As one of the prominent winemakers in Kent, Chapel Down's achievements help to highlight the area's agricultural heritage and its growing status in the wine industry.

CEO James Pennefather acknowledged that the momentum built during 2025 has carried into the current year, indicating a strong outlook for the company. With 1,000 acres of vineyards in Kent, Chapel Down is well-positioned to continue its growth trajectory. The picturesque surroundings of Tenterden, combined with a commitment to quality winemaking, underpin the brand's success and appeal.

As Chapel Down continues to thrive, it not only reinforces Tenterden's reputation as a hub for quality wine production but also enhances the community spirit, encouraging local residents and visitors alike to engage with the flourishing industry. The positive sales figures serve as a reminder of the potential for growth within the local economy and the importance of supporting local businesses.